McFail
McDonalds just doesn’t seem to get it. In the UK, specifically London (and possibly elsewhere) they’ve just given all their "restaurants" a facelift, changing the colour and material from tacky red and yellow to what looks like green wood. Yes, they do look nicer – they don’t give you quite the cornea pain they used to. But the fact is that consumers are starting to realise (I hope) that the quality of the food is pretty far below decent.
Please, McDonalds, please improve the actual meals as well. It’s badly needed, and I think we’ve got to a point where people are willing to pay a little bit more for it (see: Nandos).
This Guardian article from the beginning of July this year mentions the redesign. Fact is, I’ve only seen it happening round where I live in the last week or so. I haven’t been in for a nice long time, so Marianne Barriaux can probably describe the interior better than I can…
A dark green or black facade replaces the trademark bright red and yellow one, armchairs, low-hung trendy lights, quirky designs and different types of seating areas are all an attempt to attract a more discerning customer.
The image is from Knebworth Chap (website) on Flickr, under a creative commons attribution license. That branch of McDonalds is in King’s Cross.





